Many people lose money to scams. Last year, scammers took £580 million in just six months. Let’s get one step ahead and learn how to protect ourselves from falling victim to one of these scams.
- Types of Scams to Watch Out For in 2024
- How to Avoid Being a Victim of Scams
- Steps to Take if You Fall Victim to a Scam
- The Latest Scams to Watch Out For in 2024
- Stay Aware
- FAQs
- 1. What are the most common scams in the UK to look out for in 2024?
- 2. How do scammers target people through technology?
- 3. Are older people more at risk of being scammed?
- 4. Can young people also fall victim to these scams?
- 5. What should I do if I suspect a scam?
- 6. How can I protect myself against new types of fraud coming up in 2024?
Types of Scams to Watch Out For in 2024
Watch out for various scams in 2024, including impersonation scams, loan fee fraud, authorised push payment scams, parcel delivery scams, identity theft, and many others. Stay vigilant to avoid falling victim to these fraudulent activities by being cautious of suspicious emails and phone calls while confirming the legitimacy of senders or companies.
Impersonation scams
Impersonation frauds are tricky. Scammers pretend to be someone you trust, like your bank or even a family member. They call or send messages to trick you into giving them your personal details or money. This is often referred to as the ‘son in trouble’ scam. They will say they are your son or daughter and have lost their phone and need money to get out of the situation they are in.
In 2023, these types of frauds saw a 13% rise according to Lloyds Bank’s reports.
People lost a lot of money due to these cons. On average, each person who fell for an impersonation trick lost £5,318 last year. CEO impersonation was even worse, with victims losing about £10,918 each time they were fooled. It shows how convincing and dangerous these scammers can be when they fake their identity to steal from others.
Loan fee fraud
Scammers playing the part of legitimate loan providers target people in financial need. They ask for upfront fees promising loans that never materialise. With a 26% jump in reports from 2021 to 2022, it’s clear this scam is on the rise. Victims lose an average of £255 each time, tricked into paying charges for loans they’ll never see.
This fraud type preys especially on those with poor credit or financial hardships, making them more vulnerable.
Authorised push payment scams
Authorised push payment fraud involves tricking individuals into sending money directly to a criminal’s bank account. Criminals pose as someone else, like a bank staff or a service provider, convincing victims they need to transfer their funds for safety or payment purposes.
This type of scam has cost victims £239.3 million in just the first half of 2023.
Starting from 2024, new rules by the Payment System Regulator will protect victims better. Banks and payment processors will have to refund losses from these scams. This change aims to offer financial help and reduce the impact on those who fall prey to such deceptive tactics.
Parcel delivery scams
Parcel delivery scams are on the rise with more people shopping online. Fraudsters pretend to be from well-known courier firms and trick you into giving away your bank details and personal information.
They send fake emails and text messages that look real, asking for payment to release a package or update delivery preferences.
These scammers use clever tactics to make their lies convincing. They might claim there’s an issue with your parcel or that extra charges are needed. Always double-check directly with the courier’s official website or customer service number before responding to such requests.
Identity theft
Identity theft is a big problem in the UK, especially with scammers getting better at tricking people. They steal your private details like your credit card numbers and social security number.
Then, they use this sensitive information to carry out frauds, often opening new accounts or taking loans in your name. In just the first half of 2023, scammers stole about £580 million through various tricks.
Scammers are always finding new ways to get their hands on your personal info. They might hack into your email account, send phishing emails pretending to be from trusted places like banks or even pose as service providers over the phone.
The key is to keep an eye out for suspicious links and never share personal details unless you’re sure who you’re talking to.

Ghost brokers
Moving from the dangers of identity theft, ghost brokers represent another alarming fraud in the UK. These scammers trick people into buying fake car insurance. They use forged documents or simply cancel policies soon after taking payment.
This leaves victims without any car cover.
Ghost brokers target those searching for cheaper deals on websites and social media platforms. They might appear legitimate by using professional-looking sites and realistic ads. Victims often realise they’ve been duped only when they need to make a claim or face penalties for uninsured driving.
This scam not only costs money but can also affect your future insurance premiums and legal standing.
Insurance fraud
Insurance fraud tricks both individuals and companies, causing huge financial losses. In 2022, fake claims in the insurance sector reached a shocking £1.1 billion. These fraudulent activities mean higher premiums for everyone else.
Scammers often inflate the value of their claims, with the average fake claim jumping to £15,000.
Charity fraud
Charity fraud involves scammers creating fake fundraising campaigns to deceive donors. This type of scam preys on the generosity of individuals, especially during urgent situations like the Ukraine war.
Scammers often use panic-inducing messages to request donations. It’s crucial for potential donors to be cautious and verify the legitimacy of any charity campaign before making a donation.
Investment fraud
Investment fraud is a growing concern in the UK, with scammers using sophisticated tactics to deceive victims. Individuals are lured by promises of high returns and are tricked into providing their banking details.
Unfortunately, falling victim to investment fraud can lead to substantial financial losses that can be devastating for those affected.
Pension fraud
Pension fraud is a widespread issue in the UK, with scammers often luring individuals with offers of free pension reviews and fake investments. These scams can lead to significant tax charges and fees, particularly when promises of early access to pension savings before the age of 55 are involved.
Specifically, potential victims should remain vigilant against investment scams, illegal pension liberation schemes, and early pension release offers in 2024. If approached with unsolicited requests related to their pensions, it’s crucial for individuals to verify the legitimacy of the source before taking any action.
Furthermore, fraudulent tactics involve persuading individuals to withdraw part of their pension fund under false pretenses of reinvesting for higher returns. It’s important for individuals to be aware that making a premature pension withdrawal before reaching 55 could result in a hefty 55% tax bill.
Holiday scams
Holiday scams continue to be rampant, with fraudsters creating fake listings for accommodations that don’t actually exist. They often lure victims in by advertising attractive holiday deals, only to disappear once the payment has been made.
It’s essential to verify the legitimacy of any booking website or advertisement before making any payments to prevent falling victim to these deceitful schemes.
Bookings scams
Booking scams are a prevalent threat for those arranging travel and accommodation in the UK. Scammers may lure individuals with enticing offers on fake websites or through deceptive advertising, resulting in financial loss or stolen personal information.
These scams can take various forms, including counterfeit vacation rentals, fraudulent flight bookings, and bogus event ticket sales. To stay safe from booking scams, it’s crucial to do thorough research on the company or website, read authentic reviews, and use secure payment methods.
Victims of these scams are often left not only out of pocket but also at risk of having their personal data compromised. The rise in these deceptions means that being meticulous about making bookings is no longer an option – it’s a necessity to safeguard against potential risks.
Bogus giveaways
Scammers often use fake websites and emails to deceive individuals into believing they have won something. Bogus giveaways are a common tactic, especially preying on vulnerable people. They often duplicate the social media account of someone holding a genuine giveaway, and then message them to say they have won.
Phishing, which is a fraudulent attempt to obtain sensitive information, is frequently used in these scams.
It’s crucial for individuals to be cautious when receiving notifications about winning prizes or gifts from unknown sources. Always verify the legitimacy of the giveaway before sharing any personal details or clicking on links provided in such messages.
QR code jacking
Moving on from the risk of bogus giveaways, it’s essential to be aware of QR code jacking. This scam involves criminals manipulating legitimate QR codes with their own, ultimately redirecting unsuspecting individuals to fraudulent websites or apps.
Upon scanning a tampered QR code, victims might unknowingly reveal personal information or fall prey to financial loss. To steer clear of this trap, always double-check the source before using a QR code for online transactions and ensure it originates from a trusted and reliable source.
Phishing emails
Phishing emails are commonly used by scammers to trick individuals into revealing sensitive financial information. Scammers often pose as legitimate organisations or individuals, sending deceptive emails that appear authentic.
These emails may contain links to fraudulent websites designed to steal personal and financial details when clicked on. It is crucial for individuals to exercise caution when receiving unsolicited emails, especially those requesting sensitive information such as bank account numbers, passwords, or credit card details.
These phishing scams have led to significant financial losses in the UK, with around 40 million adults targeted by scammers in the first quarter of 2023 alone. As a result, approximately £580 million was lost due to financial fraud during the same period.

How to Avoid Being a Victim of Scams
Being cautious of suspicious emails and phone calls
Be cautious of suspicious emails and phone calls, as scammers often use these tactics to deceive people into revealing personal information or sending money. Always verify the legitimacy of the sender or company before taking any action, and avoid sharing sensitive details unless absolutely necessary.
Look out for secure websites and payment methods when making transactions to prevent falling victim to fraudulent activities that could result in financial loss.
Always exercise caution with unsolicited messages or calls; they may be attempts to carry out phishing scams or deceitful acts aimed at stealing your personal data. Confirming the authenticity of the communication source is essential in safeguarding yourself against potential harm, especially given the rise in fraudulent activities through digital platforms and telecommunications channels.
Confirming the legitimacy of the sender or company
Before you engage with any offers, emails, or texts, it’s crucial to verify the legitimacy of the sender or company. Check the details provided in the communication to ensure that they align with reputable sources and are not suspicious.
Always cross-check contact information, such as phone numbers and email addresses, against official websites or trusted directories to confirm their authenticity before taking any further action. Real emails will come from a company email address.
Avoiding giving out personal information
Protect yourself from scams by being cautious about sharing personal details. Be sure to verify the legitimacy of requests for sensitive information before providing any data. Always confirm the identity of individuals or organisations asking for personal details, and be vigilant when it comes to avoiding giving out your bank account information, social security numbers, or other private data.
Checking for secure websites and payment methods
Before making any online transactions, consumers should ensure they only buy from secure websites with ‘https’ and verified payment methods. It is crucial to watch out for indicators of a secure website, such as a padlock symbol and “https” in the URL address.
Scammers often use fake websites to deceive individuals into divulging their payment details, making it essential to be cautious and vigilant when engaging in online purchases or transactions.
Being wary of high-pressure tactics
After ensuring the legitimacy of a website or payment method, it’s essential to be cautious of high-pressure tactics scammers use to coerce individuals into making hasty decisions.
Many scams involve pressuring victims into acting quickly, creating a sense of urgency that leads to financial loss or personal information theft. By recognising and resisting these aggressive approaches, individuals can protect themselves from falling victim to fraudulent schemes and bogus offers.
Steps to Take if You Fall Victim to a Scam
Contacting your bank or card issuer
If you find yourself a victim of a scam, the first step is to get in touch with your bank or card issuer immediately. They can take measures to stop any unauthorised transactions and prevent further financial losses.
Acting swiftly by reporting the scam can make a significant difference in limiting potential damages.
Reporting the scam to Action Fraud
Immediately report it to Action Fraud, the UK’s national reporting centre for fraud and cybercrime. Action Fraud is essential in helping authorities track and prevent fraudulent activities.
Just contact them with as much detail as possible about the scam, such as what happened, when it occurred, and any relevant financial losses incurred.
After reporting the scam to Action Fraud, they will provide you with a reference number for your case. This will help keep track of your report and ensure that it is investigated thoroughly by the authorities.
Freezing your credit if necessary
If you’ve fallen victim to a scam or suspect that your personal information has been compromised, freezing your credit can be a proactive measure to protect yourself from potential fraud.
Freezing your credit prevents scammers from opening new accounts in your name, providing peace of mind and security against identity theft. This option is flexible, allowing you to freeze and unfreeze your credit as needed without affecting existing accounts or credit score.

The Latest Scams to Watch Out For in 2024
AI-powered scams
Scammers are using AI technology to deceive people into sharing sensitive banking details, potentially leading to theft and fraud. By impersonating representatives from reputable price comparison websites, scammers use AI to pressure people into switching providers.
Furthermore, AI-powered scams target individuals through fake job offers, online training, and work-from-home opportunities, possibly leading to money laundering and financial loss.
Student loan forgiveness scams
Student loan forgiveness scams lure individuals with promises of debt relief in exchange for personal or financial details. Scammers exploit the vulnerable situation of those burdened by student loans, often impersonating trusted entities such as government agencies or financial institutions to propagate their deceitful offers.
Due diligence is crucial before entertaining any such offers, ensuring thorough verification of legitimacy to safeguard against falling victim to fraudulent ploys. The prevalence of these scams underscores the urgent need for heightened awareness and caution among those seeking reprieve from student loan obligations.
Phone scams
Scammers use various tactics, including impersonating government agencies or posing as fake tech support representatives seeking access to personal computers.
Robocalls are also used for impersonation and deception, making detection challenging due to spoofing technology. The key is vigilance; never give personal information or payment details over unsolicited calls.
It’s imperative to verify the legitimacy of callers and report any suspicious activity immediately.
Zelle scams
Zelle scams are a growing concern in 2024. Scammers are exploiting the Zelle payment app to perpetrate their schemes. One common tactic is to send fake payment requests, while another type of scam involves tricking victims into sending money through Zelle under false pretences.
It’s part of a wider trend of increasing online fraud and scams this year, so it’s crucial to stay vigilant and cautious when using payment apps like Zelle.
Cryptocurrency scams
Cryptocurrency scams have become increasingly prevalent in 2024, posing a significant financial threat. Scammers often use false promises of high returns on investment to lure victims into purchasing non-existent or illegitimate cryptocurrencies.
They may also use Ponzi schemes or pyramid schemes, where initial investors are paid returns from the investments of subsequent investors rather than legitimate profits. These scams not only result in financial losses for victims but also damage the credibility of genuine cryptocurrency traders and platforms.
Moving on to another type of scam that has been gaining ground is AI-powered scams.
Romance scams
With approximately £18.5m lost as a result, scammers exploit online dating and social media platforms to dupe victims. By fabricating relationships and urging victims to provide substantial sums for healthcare or travel expenses, scammers prey on individuals through emotional manipulation.
The surge in online dating participation has given scammers more opportunities to create fictitious personas – making it easier for them to deceive unsuspecting individuals. This underscores the importance of being cautious when engaging with new acquaintances on digital platforms and being mindful of any requests for financial assistance early on.
Online purchase scams
Fraudsters create counterfeit websites and adverts to deceive consumers into making fraudulent online purchases. They entice victims with discounts and request payment through money transfer services.
It is crucial for consumers to only buy from secure ‘https’ websites and use strong, unique passwords for each account to avoid falling prey to such scams. If someone becomes a victim of an online purchase scam, they should promptly report it to their bank and Action Fraud.
Scammers also resort to sending fake emails or texts pretending to be from delivery companies like DPD in order to obtain personal information and additional fees.
Employment scams
Employment scams are proliferating in the UK, with impostors posing as legitimate employers to dupe unsuspecting job seekers. Victims often fall prey to counterfeit job offers that demand upfront payment for various fees and non-existent interviews.
Moreover, work-from-home opportunities frequently turn out to be fronts for money laundering schemes, leaving individuals unwittingly involved in criminal activities.
Cheque fraud
Cheque fraud involves the illegal act of creating fraudulent cheques or altering genuine ones to benefit the wrongdoer. Perpetrators can obtain account information through various means, such as phishing scams or hacking into databases, to create counterfeit cheques that resemble authentic ones.
These falsified documents are then used to withdraw funds from victims’ accounts or make unauthorised purchases. As technology evolves, criminals have utilised advanced methods like generative artificial intelligence and digital communications to perpetrate check fraud more effectively, making it crucial for individuals and businesses to stay vigilant in safeguarding against this type of financial deception.
The rise in cheque fraud has prompted financial institutions and law enforcement agencies to enhance their monitoring systems and collaborate with regulatory bodies in combatting this criminal activity.
Stay Aware
Scammers are continually finding new ways to con people out of their money, making it crucial for everyone to stay vigilant. Educating yourself about the latest scams and staying cautious when sharing personal information is key to avoiding being a victim.
If you do fall prey to a scam, taking swift action by contacting your bank or card issuer and reporting the incident is essential in minimising the impact. With technology constantly evolving, it’s important to remain proactive and informed about potential threats.
FAQs
1. What are the most common scams in the UK to look out for in 2024?
The most common scams include get quick rich schemes, social media messages promising unrealistic investment opportunities, and email scams that trick you into giving away your contact details.
2. How do scammers target people through technology?
Scammers use the latest technology to create realistic-looking app frauds, send spear phishing emails, and direct messages on social media sites to deceive individuals into making bank transfers or sharing personal information.
3. Are older people more at risk of being scammed?
Yes, older individuals might be more vulnerable to cold calls, postal fraud from companies pretending to be Royal Mail or other delivery companies, and online shopping scams involving fake websites.
4. Can young people also fall victim to these scams?
Absolutely! Young people often encounter scam types through in-app purchases, gift cards frauds on gaming platforms, and scam apps that appear legitimate but aim to steal money or data.
5. What should I do if I suspect a scam?
If you suspect a scam related to financial offerings or receive suspicious contact via social media or email suggesting an investment opportunity too good to be true, report it immediately to authorities like the Financial Conduct Authority (FCA) or local Age UK offices for guidance.
6. How can I protect myself against new types of fraud coming up in 2024?
Stay informed about recent years’ trends reported by UK Finance and the Federal Trade Commission (FTC), never share your banking details after just a direct message or email claim without verification; always verify any unusual requests for payments via gift cards or bank transfers directly with the institution claimed to be asking for such transactions.