I found out I was pregnant in 2020, and one of the first things I did — after the initial shock had worn off and I’d sat quietly on the bathroom floor for a bit — was go online and start researching what free stuff I could get. Priorities.
Pregnancy is expensive, especially if it’s your first time and you’re building up from nothing. Every bit of free product, sample, and voucher you can claim before the baby arrives is money saved on things you’d be buying anyway. And there’s quite a lot on offer in the UK if you know where to look.
- Why Do Companies Offer Pregnancy Freebies?
- The Best Pregnancy Freebies Available in the UK Right Now
- Emma’s Diary Gift Packs
- Boots Parenting Club
- Your Baby Club
- Amazon Baby Wishlist
- Bounty Packs
- Cow & Gate Baby Club
- Ella’s Kitchen
- NHS Healthy Start Vouchers
- Pampers Club
- Beaming Baby Nappy Trial Pack
- SMA Baby Club
- St John’s Ambulance Baby First Aid Guide
- Free Baby Box (Scotland Only)
- Baby on Board Badge (London and South East)
- Don’t Forget These Too
- Tips for Claiming
- Pregnancy Freebies UK FAQs
Why Do Companies Offer Pregnancy Freebies?
Brands offer freebies because they want to become your go-to when you’re sleep-deprived and buying nappies in bulk at 3am. If you tried their wipes during pregnancy and liked them, you’ll probably keep buying them. So yes, there’s a marketing angle — but the free stuff is still free, and you’re under no obligation to carry on buying anything.
Most will ask for your email address and due date. Read the privacy policies before signing up, and consider setting up a separate email address if you don’t want your main inbox filling up with baby product newsletters for the next five years.
The Best Pregnancy Freebies Available in the UK Right Now
Emma’s Diary Gift Packs
Emma’s Diary runs three gift packs you can collect at different stages: Mum-to-Be, Bump-to-Baby, and New Family.
The Bump-to-Baby pack is the most valuable — it contains a full pack of Pampers nappies, Weleda nappy cream, Milton sterilising tablets, and various money-off vouchers. The Mum-to-Be pack has skincare samples, maternity info, and a few other bits.
To claim them, register on the Emma’s Diary website with your due date, then collect your vouchers in store at Boots or Argos. Worth registering for early — the pack can take a few weeks to be ready.
Boots Parenting Club
Sign up to the Boots Parenting Club and you get a free welcome gift (currently an Aveeno Baby Hair & Bodywash), extra Advantage Card points on baby products, and access to personalised offers as your baby grows. You need an Advantage Card to join, but those are free.
This is one of the better ones because the benefits carry on past pregnancy — the extra points on baby products actually add up.
Your Baby Club
Your Baby Club offers a free baby box worth over £60 — a physical box of products posted to you, plus a free parenting guide, money-off vouchers, and free samples. Register on their website with your due date to claim.
Amazon Baby Wishlist
Create an Amazon Baby Wishlist and add at least £20 worth of items, and Amazon sends you a free welcome gift — currently a choice between WaterWipes, a nappy bin, a baby bottle set, or Neal’s Yard baby balm. Worth doing even if you’re not planning to use the wishlist seriously, just to claim the gift.
Bounty Packs
Bounty have moved away from the hospital pack model they used to be known for. Instead, they offer a free Pregnancy Information Folder with their pregnancy guide, money-off vouchers, and samples. It doubles as a folder for your pregnancy notes to take to appointments, which is actually quite useful.
Cow & Gate Baby Club
Register with Cow & Gate and you’ll receive a small soft toy, a paper pregnancy diary, and a booklet of real-life mum stories. You can also get a free weaning plan later on. Nothing groundbreaking but free is free.
Ella’s Kitchen
Sign up as an Ella’s Kitchen friend and you get a free weaning pack with tips and guides for introducing solids. Useful to have ready for around the six-month mark.
NHS Healthy Start Vouchers
This one’s really important if you’re on certain benefits or you’re pregnant and under 18. Healthy Start provides free vouchers to spend on fruit, vegetables, pulses, and infant formula, plus free Healthy Start vitamins. It’s a government scheme, not a brand freebie — check if you’re eligible because it’s genuinely valuable.
Pampers Club
Join the Pampers Club app and scan your nappy purchases to earn rewards, plus you get a £30 Ergobaby discount code when you sign up. The earning side requires buying their products, obviously, but the sign-up bonus alone is worth having.
Beaming Baby Nappy Trial Pack
Beaming Baby offers a free trial pack of their eco nappies — two organic bamboo nappies, one of their biodegradable nappies, a few baby wipes, nappy bags, and a £20 gift voucher. They also have training nappy packs for later on.
SMA Baby Club
Sign up to SMA Baby Club and you’re entered into a £1,000 prize draw, plus you get exclusive member offers, access to a 24-hour advice line, and personalised emails as your baby develops.
St John’s Ambulance Baby First Aid Guide
Free to request — a pocket-sized baby first aid guide with CPR guidance and emergency advice. I’d genuinely recommend every new parent gets one. It’s one of those things you hope you never need.
Free Baby Box (Scotland Only)
If you’re in Scotland, the Scottish government sends every new baby a free Baby Box worth around £160 — clothes, bedding, a digital thermometer, a baby book, and more. It can also be used as a safe sleep space for a newborn. Claim through your midwife.
Baby on Board Badge (London and South East)
If you’re travelling on TfL, you can get a free Baby on Board badge to help you ask for a seat without having to say anything. Available from the TfL website, delivered to any Greater London or South East England address.
Don’t Forget These Too
Pregnancy itself comes with some valuable financial perks beyond the freebie boxes:
Free NHS prescriptions and dental care — once you have your Maternity Exemption Certificate (MATEX), you get free prescriptions and NHS dental treatment throughout your pregnancy and for 12 months after the birth. Apply through your GP or midwife. If you’re prone to dental issues, this is especially worth using — free check-ups and fillings for a year adds up to proper money.
Tips for Claiming
A few things worth knowing before you start:
Register early — some packs, particularly Emma’s Diary, can take a few weeks to arrive or be ready to collect. I’d aim for around 20-24 weeks so everything arrives before the baby does.
Use a separate email address if you don’t want your main inbox flooded with baby marketing for the next few years. Most of these companies will keep emailing you long after the baby arrives.
Check Healthy Start eligibility before anything else if you’re on benefits or under 18 — it’s the most financially valuable thing on this list by some distance.
Have I missed any? If you’ve claimed a pregnancy freebie recently that isn’t on here, drop it in the comments — I update this post regularly.
Pregnancy Freebies UK FAQs
What free baby stuff can you get in the UK?
Quite a lot. Nappies, baby wipes, formula samples, baby food pouches, pregnancy vitamins, soft toys, pregnancy guides, and money-off vouchers. The best ones include Emma’s Diary packs (which come with a full pack of Pampers nappies), Boots Parenting Club gifts, and Beaming Baby nappy trials. If you’re in Scotland, you also get a free Baby Box worth around £160.
How do I claim pregnancy freebies in the UK?
Most require you to register online with your due date, email address, and postal address. Some, like Emma’s Diary, can be collected from Boots or Argos after registering. Others are posted directly to you.
Are pregnancy freebie schemes safe to sign up for?
The major ones (Bounty, Emma’s Diary, Boots, Cow & Gate, Pampers) are all legitimate companies. You will receive marketing emails — using a separate email address for freebies keeps your main inbox clean.
Can I get free nappies when pregnant in the UK?
Yes. Emma’s Diary Bump-to-Baby pack includes a full pack of Pampers nappies, and Beaming Baby does a free eco nappy trial pack. These aren’t tiny samples — Emma’s Diary in particular gives you actual usable nappies.
What pregnancy freebies does the NHS offer?
Healthy Start vouchers (worth up to £8.50 per week if you’re eligible), free prescriptions during pregnancy and for 12 months after birth, and free dental care during pregnancy. In Scotland, there’s also the free Baby Box. These are entitlements rather than freebies, but they’re the most valuable things on this list.
When should I start claiming pregnancy freebies?
As soon as you have your 12-week scan and know your due date. Some companies want you to be at least 16-20 weeks pregnant before sending packs. I’d register around 20-24 weeks to make sure everything arrives before the baby does.
Do I need to be a first-time parent?
No — most pregnancy freebies are available regardless of whether it’s your first baby. You can sign up for the same freebies with each pregnancy.
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Some amazing tips and great freebies for any woman who is pregnant right now! x
Lucy | http://www.lucymary.co.uk
These are all such great freebies! I wish I knew about stuff like this with my two. I received the bounty packs, but that was all I was aware of. Such a fab post! This will help lots of people, I’m sure.
Claire.X
http://www.clairemac.co.uk
I am sending this post to my pregnant sister as it’s the perfect freebie guide for her. I’ve found it so hard to find a single bog post that gives every freebie like this so thank you for putting this together you legend!
Rosie
Some great ones available! I signed up for most of these when I was pregnant but only received a few. The Emma’s Baby packs and the NHS healthy start cards are great x
This is such a useful post, I didn’t know about half of these! x